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Continues shifting ad dollars to digital platforms.
December 7, 2015
By: TOM BRANNA
Editor
Procter & Gamble is moving the bulk of its North American media buying and planning account to Omnicom Group. It's a crushing blow to Publicis Group's Starcom Mediavest Group, which had handled most of P&G's media account in North America. P&G began its review back in May and its had the ad world buzzing for months; with good reason. Procter & Gamble is the world's biggest advertiser, with a budget of $8.3 billion. P&G made the switch as part of ...
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